Welcome

I am a brand designer and photographer, based in San Diego, who specializes in visual storytelling. I work with small businesses and creative entrepreneurs to create identities that tell your brand’s story. I also work with families to preserve the fleeting moments that can be passed down and told for generations. Both brand and family stories area created in a simple, yet meaningful way.

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Branding

Branding is more than just a logo, it’s an experience. It should evoke emotion and tell your story. It’s the visual representation of everything you offer as a business. Your branding should be intentional and should represent your business effectively. That means speaking directly to your target market and leaving a positive and lasting impression.

Learn about Brand Stories

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photography

Life is perfectly imperfect and those fleeting moments are the ones that are so important to preserve. They’re the ones that will make you smile in ten or twenty or fifty years. The ones that will jog a distant memory. The ones that will transport you back in time. The ones that are your legacy.

Learn about Family Stories


Featured Brand Projects

See more case studies

Featured Photography

See the photo gallery

Kind Words

Working with Jolene was the best experience. From the beginning, she walked me through the process step by step making it not only easy but gave me comfort knowing she was putting the client experience first. To say she nailed my branding is an understatement. I’ve had nothing but positive reviews and comments about how well my branding is done.

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Brandi S.  //  Branding Client

Follow Along on Instagram @joleneredfern

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