Brand Story

Color Outside is a safe place for women of color to come together and explore the outdoors. It is a community built to help normalize the idea that women of all shades, shapes, sizes, and backgrounds are out there, enjoying all that nature has to offer. Showing up in a space that is not traditionally “for us” is powerful and freeing and this community was built for women of color who deserve to be seen, to be carefree, and to feel joy. The visuals for this story needed to be bold, but also carefree; simple, but also fun.


Branding + identity, collateral, graphic elements